Viewpoint 38

Reports and features on medium- and long-term developments of target groups, future markets, product, design and sales strategies.

Deep going analysis of consumer behaviour, socio-economic developments, cultural trends and lifestyle together with sound conclusions and proposals for new product design and marketing strategies.

Viewpoint puts design into perspective, confirms emerging directions, monitors and reconfirms maturing ideas and provide a voice of authority and integrity for decision-makers in the fields of textiles, fashion,beauty, graphics, architecture, interior and industrial design, retail, media and marketing.

Highlights:

- A bible for design understanding and inspiration

- The bridge that connects the product designer to the consumer

- Insightful written analysis of the most important directions impacting design and marketing

- Articles that are deliberately simple in tone, getting to the point quickly to deliver clear pragmatic analysis and opinion

- Opinion and writing from internationally leading authors and market specialists

- A big idea that highlights the most important factor and influencer in design thinking at the moment

- A wealth of exciting, but highly pragmatic visual imagery to help design your products

- A run down of the need to know new technologies, materials, approaches and working methods

- Emerging trends that are shaping the modern world ranging from the socio cultural to the economic, political lifestyle

- A talent bank where we scout the names that you should know, the designers and idea makers of both today and tomorrow